Interpersonal Communication Da’i; Analysis of Da'wah Styles on YouTube

Along with the times, da'i began to use social media as a medium of da'wah calling for good and forbidding evil. One most popular content creators today is Habib Jafar. Researchers are interested in analyzing preaching style Jafar through YouTube conveying context peaceful Islam because he who suitable be juxtaposed religious figures other than Islam, audiences can universally accept his da'wah. Jafar's attract attention millennials digital era keep them enthusiastic about following studies on Islam. This study uses qualitative research approach library methods. The data sources used primary secondary sources. subject this Jafar, object style. result know process implementing armed communication styles, depth intellectual competence, open thinking, positive views audience well success carrying out interfaith which combination skills understanding characteristics opponents having flexibility delivering so that messages conveyed adequately described.